Are you thinking of learning digital marketing?
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Comprehensive Overview of the Dynamic Digital Marketing Course
Digital marketing is the use of online channels like search engines, social media, email, mobile apps, and websites by businesses to advertise their products or services. It has become crucial in today's marketing landscape as consumers spend a significant amount of time online. Through digital marketing, companies can reach their target audience effectively and measure results. Our online courses cover various topics such as SEO, PPC, social media marketing, and content marketing, taught by industry experts with years of experience. Certificates are provided upon completion.
Explore the In-Depth Course Insights
Discover a wealth of knowledge through our comprehensive course insights - your pathway to profound understanding and invaluable information. Broaden your horizons, achieve excellence, and seize this opportunity for personal growth and expertise in the realm of digital marketing.
12 Months
P.G. Diploma in Digital Marketing
- Microsoft Excel
- Python
- Statistics And Probability
- Business Problem Solving, Insights and
- Storytelling
- SQL
- Data Modeling
- Data Warehousing
- Visualizations using PowerBI
- KNIME
- Analytics Using Spark
- Presto
- Data Analytics Capstone Project
- Business Case Studies
6 Months
Advanced Diploma in Digital Marketing
- SQL
- Data Modeling
- Data Warehousing
- Visualizations using PowerBI
- KNIME
- Analytics Using Spark
- Presto
- Data Analytics Capstone Project
- Business Case Studies
3 Months
Certification in Digital Marketing
- KNIME
- Analytics Using Spark
- Presto
- Data Analytics Capstone Project
- Business Case Studies
Explore the Comprehensive Range of Topics
- Definition of Digital Marketing
- Evolution of Marketing
- Importance of Digital Marketing
- Digital Marketing Channels
- Consumer Behavior in the Digital Age
- Key Metrics and Analytics
- Digital Marketing Strategies
- Target Audience and Segmentation
- Digital Marketing Tools and Technologies
- Challenges and Opportunities in Digital Marketing
Building Buyers Persona
- Definition and Importance of Buyer Personas
- Research Methods for Buyer Persona Development
- Demographic and Firmographic Information
- Psychographic Factors
- Customer Journey Mapping
- Pain Points and Challenges
- Goals and Objectives
- Buying Behavior and Decision-Making Process
- Content Preferences
- Communication and Channel Preferences
- Common Objections and Barriers
- Creating and Documenting Buyer Personas
Assignment 1: Buyers Persona
- Introduction to Website Design
- Web Design Principles
- User Experience (UX) Design
- Wireframing and Prototyping
- Responsive Web Design
- Visual Design and Branding
- Typography and Font Selection
- Graphics and Images
- Navigation and Information Architecture
- Call-to-Action (CTA) Design
- UI Design and Interaction Design
- Accessibility and Web Standards
- Performance Optimization
- Testing and Usability
- Content Management Systems (CMS)
Assignment 2: Landing Page Designing
- Introduction to Graphic Design
- Visual Branding
- Designing for Different Platforms
- Creating Effective Social Media Graphics
- User Interface (UI) Design
- Designing Web Banners and Advertisements
- Infographic Design
- Responsive Design
- Designing Email Newsletters
- Tools and Software
- Designing Landing Pages
- A/B Testing and Optimization
- Copyright and Intellectual Property
- Designing for User Experience (UX)
- Portfolio Development
Assignment 3: Social Media Post Designing
- Introduction to Blogging
- Content Strategy
- Writing Engaging Blog Posts
- Search Engine Optimization (SEO) for Blogging
- Promoting Blog Content
- Blog Analytics and Measurement
- Guest Blogging and Collaboration
- Monetizing a Blog
- Blog Design and User Experience
- Blogging Ethics and Legal Considerations
- Blogging Platforms and Tools
- Building an Audience and Engaging Readers
- Repurposing Blog Content
- Trends and Emerging Practices in Blogging
- Case Studies and Best Practices
Assignment 4: Niche Research
Assignment 5: Blog Writing
- Introduction to SEO
- Keyword Research
- On-Page SEO
- Technical SEO
- SEO-friendly Content Creation
- Link Building
- Local SEO
- Mobile SEO
- SEO Analytics and Measurement
- SEO Audits
- SEO for E-commerce
- SEO and Social Media Integration
- SEO for Voice Search
- SEO for Video and Image Search
- SEO Trends and Future Developments
Assignment 6: Keyword Research
Assignment 7: On-page SEO
Assignment 8: Website Audit
Assignment 9: Off Page SEO (Backlink Creation)
- Introduction to Social Media Marketing
- Social Media Platforms
- Social Media Strategy Development
- Content Creation for Social Media
- Social Media Advertising
- Influencer Marketing
- Community Management
- Social Media Analytics
- Social Media Listening and Monitoring
- Social Media for Customer Service
- Social Media Contest and Campaigns
- Social Media Influencer Ethics
- Social Media Crisis Management
- Social Media Trends and Emerging Platforms
- Social Media ROI and Reporting
Assignment 10: Social Media Profile Creation and Managing
- Introduction to Online Advertising
- Display Advertising
- Search Engine Advertising (SEA)
- Social Media Advertising
- Video Advertising
- Mobile Advertising
- Programmatic Advertising
- Native Advertising
- Remarketing and Retargeting
- Ad Copywriting and Design
- Landing Page Optimization
- Ad Performance Tracking and Analytics
- Ad Budgeting and Campaign Planning
- Ad Compliance and Legal Considerations
- Trends and Future Developments in Online Advertising
Assignment 11: Facebook Ad Setup
Assignment 12: Google Ad Setup
- Introduction to Lead Generation
- Lead Generation Strategies
- Target Audience Identification
- Lead Magnets
- Landing Page Optimization
- Lead Capture Forms
- Call-to-Action (CTA) Optimization
- Email Marketing for Lead Generation
- Content Marketing for Lead Generation
- Social Media for Lead Generation
- Search Engine Optimization (SEO) for Lead Generation
- Paid Advertising for Lead Generation
- Lead Scoring and Qualification
- Conversion Rate Optimization (CRO)
- Analytics and Measurement
- Introduction to Email Marketing
- Building an Email List
- Email Marketing Platforms and Tools
- Email Design and Templates
- Segmentation and Personalization
- Email Copywriting
- Automated Email Campaigns
- A/B Testing
- Deliverability and Email Authentication
- Email Analytics and Metrics
- Email List Management and GDPR Compliance
- Email Marketing for E-commerce
- Email Automation and Workflows
- Email Marketing Best Practices
- Email Marketing Trends and Innovations
Assignment 13: Email Campaign Setup
- Introduction to Content Marketing
- Content Strategy Development
- Content Creation and Ideation
- Search Engine Optimization (SEO) for Content
- Content Distribution and Promotion
- Content Calendar and Management
- Storytelling in Content Marketing
- Visual Content Creation
- Content Repurposing and Recycling
- Content Metrics and Analytics
- Content Marketing for SEO
- Content Curation and User-Generated Content
- Content Marketing for Lead Generation
- Influencer Marketing and Content Collaboration
- Content Marketing ROI and Measurement
Assignment 14: Content Writing for 5 Different Topics
the tools we discussed
These tools will master you in data science and will enhance your skill set with practical approach
We have a wide range of covered projects
Gain valuable hands-on experience by working on industry-demand projects.
Email Marketing
Email marketing is a form of online marketing that entails sending promotional emails to a specific audience with the aim of promoting a product or service, building brand recognition, or generating leads.
Content Marketing
It is a vital aspect of digital marketing and is instrumental in drawing in, engaging, and maintaining an audience.
Search Engine Marketing
It is a crucial step that helps digital marketers and website owners understand their target audience and create content that meets their needs.
Paid Marketing
Paid advertising offers instant results and boosts brand visibility. Yet, it requires careful planning and management for success, despite potential costs.
Landing Page Creation Project
To develop and design a website that effectively communicates your brand's message and engages your target audience, a combination of technical skills, creativity, and attention to detail is required
Video Marketing
By using video marketing effectively, businesses can reach a wider audience, boost their online presence, and achieve their marketing goals.
Organic Marketing
This marketing strategy emphasizes establishing long-term customer relationships by providing valuable information, rather than solely relying on paid advertising.
Keyword Research Activity
It is a crucial step that helps digital marketers and website owners understand their target audience and create content that meets their needs.
Job Roles in Digital Marketing
There are various job roles that are in high demand which you can go for .
Content marketing
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online
Digital Marketing Manager
The digital marketing manager is responsible for the successful running of digital channels and campaigns that create new customer leads, promote the brand
SEO specialist
A search engine optimization (SEO) specialist uses their digital marketing expertise to analyze and increase traffic to specific websites
Social Media Manager
Social Media Manager Develop comprehensive social strategies to increase traffic to digital content
Soft Skill Training For All Programs
Soft Skill Training For All Programs: Unlock your true potential and excel in every aspect of your journey.
- Verbal Communication
- Non-Verbal Communication
- Listening Skills
- Email Etiquette
- Decision-Making
- Problem-Solving
- Goal Setting
- Delegation
- Conflict Resolution
- Effective Feedback
- Goal Setting
- Task Prioritization
- Scheduling
- Procrastination Management
- Self-Awareness
- Self-Regulation
- Empathy
- Social Skills
- Stress Management
- Active Listening
- Problem-Solving
- Effective Communication
- Empathy
- Diversity and Inclusion
- Cultural Awareness
- Inclusion
- Sensitivity to Different Perspectives
- Addressing Bias
- Brainstorming Techniques
- Problem-Solving
- Critical Thinking
- Risk-Taking
- Out-of-the-Box Thinking
- Communication
- Collaboration
- Conflict Resolution
- Goal Setting
- Trust Building
- Flexibility
- Resilience
- Agility
- Change Management
- Building Relationships
- Communication
- Personal Branding
- Follow-Up Strategies
What makes us the preferred choice?
With an impressive history of delivering exceptional results and a steadfast commitment to our mentee's happiness and success stories, we confidently stand out as the ultimate choice for your needs.
Live projects and Tools
Experience the Thrill of Live Projects and Command the Trendiest Tools Used by Industry Experts to increase productivity.
Industry Mentored Sessions
Elevate your communication, teamwork, and problem-solving prowess with our engaging sessions guided by industry mentors
1:1 interview preparations
We will equip you with the essential tools for successful job placement, covering resume optimization, job hunting tactics, and expert guidance on acing interviews.
Diverse Industry Placement
We help you with education loans that will provide financial assistance so that you can pursue higher education.
100% Placement Success!
Your job placement is our top priority, and we ensure your successful career through resume refinement, strategic job searching, and interview excellence.
Ultimate LMS Support
Our LMS helps students so amazingly by providing access to course materials, assignments, and assessments from anywhere with an internet connection.
No Cost EMI
No-cost EMI for education loans is being provided to students, allowing them to repay the loan amount in installments without incurring additional interest or fees.
Limitless Education
We provide valuable guidance and support in securing education loans, ensuring that financial constraints don't hinder your pursuit of higher education
Discover Other Course Options
Embark on a journey of knowledge and growth through our vast array of engaging courses.
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Meet Our Proudly Happy Students
Suraj Karmakar
I recently took courses on data science and data analytics at Learning Lab Institute, and I must say, it was an outstanding experience. The institute offers a wide range of courses in different data fields, and their curriculum is top-notch.
The instructors at Learning Lab Institute are highly knowledgeable and experienced professionals in the field of data science and data analytics. They provide comprehensive and practical training, using real-world examples and case studies, which helped me understand the concepts better and apply them to real-world scenarios.
The course content was well-structured and covered a wide range of topics, including data exploration, data visualization, machine learning, statistical analysis, and more. The institute also provided me with access to industry-standard tools and technologies, such as Python, R, SQL, Tableau, and Power BI, which helped me gain hands-on experience and build a strong skill set.
The learning environment at Learning Lab Institute was conducive to learning, with modern classrooms and state-of-the-art facilities. The institute also offered flexible class timings and online learning options, which made it convenient for me to balance my work and personal commitments.
The support from the institute's staff was excellent. They were responsive, helpful, and provided timely feedback on my assignments and projects. The institute also offered career guidance and placement assistance, which I found valuable in preparing for my career in the data field.
I highly recommend Learning Lab Institute to anyone who is interested in learning data science or data analytics. The courses offered are comprehensive, up-to-date, and taught by experienced instructors. I am grateful for the knowledge and skills I gained from Learning Lab Institute, and it has greatly benefited my career in the data field. Thank you, Learning Lab Institute!
Sourav Gorai
best place to study data science.the professor guided very well. and helped me to get placed as well. as a fresher just for them I started my career with 4lpa in a reputed compan.
Pragya Surabhi
Great learning experience!
Anjali Suryan
Excellent conversation with teachers, and to supportive for students 😊
Anandita Chatterjee
It is one of the best insitutions . You can surely give it a try .
Taniya Kar
I think the EdTech sector is a great place to work.
First of all, it's a fast-growing industry that's constantly changing and improving. That means you'll always be learning new things!
Second, it offers so many different opportunities for advancement—from being an educator yourself and teaching others how to use technology in the classroom, to working as an administrator or manager who helps in setting policy and oversee systems and programs and to working directly with students by creating new products that help them learn more efficiently & effectively.
Finally, if you're passionate about education (and why wouldn't you be?), then working in this field will allow you to make a difference in the lives of young people all over the country!
Here, we believe our organization provides excellent products or services and I am proud to work here.
Shanti Madli
The training programs and placements…the knowledge and skills in variety of course of your institution have thoroughly impressed me!! I would absolutely recommend it!!
Nikita Phuyal
Great learning process and good institute here
Dikshya Pandey
Great to be part of it..worth of time and money with bunch of knowledge
Rajesh Kumar
It's too good actually i learnt a lot tnq for your support
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Frequently Asked Questions
We are among the best training institute that helps with practical based learning .With our unique approach to education, we are confident that you will be equipped with the required skills and knowledge to succeed in your future endeavors.
We offer both online and Offline courses(Bangalore).
We offer most demanding courses that can land you high paying jobs.
Yes we provide live classes and in case you miss the session you will have access to our LMS.
Yes we will be providing certificate.
We offer :
Data Science
Data Analytics
Digital Marketing
Cloud Computing
Cyber Security